Salesforce Brings More AI Tools to Sales GPT and Service GPT.

Salesforce presented new AI workflow tools called Sales GPT and Service GPT at World Tour London. These tools aim to streamline sales and service teams' workflow and improve customer engagement. Powered by Einstein GPT, Salesforce's AI solution, the new capabilities leverage real-time data within a secure ecosystem to accelerate deal closures and anticipate customer needs.

To ensure data security and compliance, Einstein GPT's trust layer protects sensitive customer data, preventing large language models from retaining it. Bill Patterson, EVP and GM of C360 applications at Salesforce emphasized the solution's unique and trusted AI capabilities with embedded security and ethical guidelines.

Salesforce plans to integrate generative AI into its other offerings, including Marketing, Commerce, Slack, Tableau, Flow, and Apex. Generative AI is expected to transform the roles of sales and service professionals, automating tasks like email personalization and call transcription for sales reps.

Sales GPT covers the entire sales cycle, aiding with account research, meeting preparation, and contract drafting. Service GPT assists field service teams with AI-driven personalized responses based on real-time customer data, enabling faster issue resolution.

Despite some concerns about security risks, a majority of workers already use or plan to use generative AI in their work. Salesforce believes that building a foundation of trusted data, security, and ethics is crucial for mainstreaming generative AI.

By combining AI-powered productivity with data security, Einstein GPT enhances Sales GPT and Service GPT. Users benefit from over 200 billion AI-powered predictions daily while relying on the zero-retention data policy of the Einstein GPT Trust Layer.

Salesforce sees generative AI as a key component of its Customer 360 platform, opening up exciting opportunities across various domains like sales, customer service, marketing, commerce, and IT. By unifying data with Data Cloud and Customer 360, organizations can gain a comprehensive view of every customer and create unique experiences.Empower Your Sales and Service Teams with AI: Introducing Sales GPT and Service GPT by Salesforce.